3 Effective Steps To Overcome Thin Content

By BELABBES Brahim

Low-quality pages are big issues for SEO, Google hates and devaluates them. This article, I explain how to overcome thin content.

Google defines Thin content as an On-page SEO issue that adds no value to users, When you publish thin content on your website, it doesn’t improve your position on the search ranking, This happens when a web page or blog post doesn’t provide enough material on the table.

When you hear the term thin content, the first thing that comes to your mind is web pages with low word count, Yes, That’s true, But, it also applies to duplicate and user-generated content.

Since Google released its Panda algorithm update in 2011, it started ruthlessly penalizing websites with low-quality pages,

This is the case with article directories. In 2012, I was doing article marketing – an old fashioned method where you writing a ton of short articles on a specific keyword. It was easy to rank, but not for long.

It seems that article directories have disappeared from the web, That’s the effect of the Panda update, If your site didn’t meet Google’s quality standards, your organic reach will decrease and eventually lose your potential customers.

Sometimes, low word count is unavoidable – Product description, homepage or contact page, The low count might be low because there is no need to put your target keyword there.

Types Of Thin Content.

Automatically Generated Content.

Any program that uses AI to generate content in an automatic way, it’s called auto-generated content, AGC is gradually disappearing from the web, but many webmasters are still using it, The purpose of this type of content is to manipulate search engines to get higher ranking and provide no answers to users,

It’s often happening to stumble upon a website with awful content that no human can read, Spelling errors and poor grammar may not necessarily hurt your position, but it creates bad user experience, If you struggle with content writing, you can seek a freelance writer, take courses, or get some help for a professional,

Readers may pay attention to small grammatical errors, but as a general rule your content has to be well written, Bad writing send a signal to your readers you aren’t professional and you don’t care about your business,

Grammarly and Hemingway are great tools to fix major proofread your text,

Duplicate Content.

I used to worry too much about duplicate content on my site, I tried very hard that all my written material are unique and original, Duplicate content is a major concern for webmasters and bloggers, and it’s normal on the web where the same content shared over and over, There is no penalty for duplicate content, it can negatively impact page ranking.

Duplicate content refers to blocks of content completely identical to one another or closely similar on different pages on the same website, When it comes to content creation, it’s hard to cover a topic that hasn’t been shared before, It’s normal and unavoidable, but it has to be original.

Low-Quality Affiliate Pages.

Google doesn’t consider web pages made for affiliate products as thing content, As long as your content is relevant, satisfy user intent, and links are useful for readers, you’re on the safe side.

When a web page is filled with affiliate links that have nothing to offer for the users, that page will lose its ranking over time,

Google is smart enough to measures user experience and there is no way to manipulate its algorithm.

Dwell time and bounce rate are one of the metrics for Google to measure whether a reader is satisfied with your content or not,

  • Explain clearly what your page is about and who is for.
  • Put your affiliate links whenever it makes sense.
  • Avoid big blocks of text and use white space.

Keyword Stuffing.

This an old black hat SEO technique that involves including a target keyword several times on the web page. The purpose of this practice is to deceive search engines and artificially increase page ranking.

Due to Google algorithm updates to improve user experience, Google now can detect when a keyword is abnormally distributed through a web page.

When a piece of content has no meaning and a target keyword repeated several times out of context, Google may qualify that page as thin content and downgraded its ranking,

Why Thin Content Is Bad For SEO

No Backlinks.

Backlinks were and still one of the key ranking signals for Google, If want people to link back to your web pages, you need to give a reason to do so, 

Let’s say you wrote a short piece of content with a catching title and meta description, When someone heads over that page and see a lousy content, they will eventually close that tab, They will never link back to it or read it again, 

Nowadays, SEO is indulgent toward low-quality pages and bloggers run from it like a plague,

Bounce Rate.

Whether your content has a low word count of doesn’t satisfy users need, readers will click on the back button, When people don’t spend enough time of your site, it tells Google that your page provides the bad user experience, If this is the same case for multiple pages, Google will eventually decrease your site ranking,

You Risk In Getting A Penalty For Google.

Google is constantly releasing updates and changing its algorithms, The big search engine wants to protect its users from a spammer and bad content creator, Also, it continues to devaluate low-quality websites and remove them from its index.

How To Identify Thin Content?

Screaming Frog.

It’s the most satisfying and comprehensive site crawler on the internet for marketers, The free version of Screaming Frog can crawl up to 500 URL on a website, When running a site analysis, you get a full report on word count, redirects, broken links, metadata, other metrics you can use to spot thin content.

MarketMuse.

MarketMuse is a content planning tool that helps markers improve search ranking and build quality content, It uses AI machine to analyze focus keywords, identify SEO gaps, and gives recommendations to improve your ranking

How To Fix Thin Content?

Expend.

If your text is short, not keyword related, and your material doesn’t satisfy user intent, it’s time to fatten it up.

Take your time to revise and find gaps when you can expand on your ideas, Give your reader good reasons to stay long enough on your pages and satisfy their needs.

Also, add more details to the points and examples you cover, If you find your content is too promotional, remove some affiliate links when you think it’s too aggressive.

Find a balance between information and promotion,

However, don’t expend your content for the sake of word count only, The point is to provide value and make your content longer just a bit to feet Google quality standards,

Replace.

No one wants to read content that has no style and too many grammar mistakes, I’m not sure if this advice may please you or not, but I’m going to tell it anyway, Rewrite that content again, Yeah, It’s time-consuming and takes efforts.

it’s a great opportunity to improve your writing skills, insert keywords the right way, and gain the trust of Google again.

Here are the elements you need to consider rewriting :

  • Headline
  • Meta Title and description
  • Introduction
  • Body text

If you have a big site and find it hard to do it by yourself, it’s time to hire a freelance writer to help you out.

Remove.

I don’t like removing my pages, but in many cases, it unavoidable, If a page is horrible, has no traffic potential, you can just remove your site completely, In case, once of your pages is linked to the one you want to remove, it’s time to remove those links so the users don’t end up on a broken link,

It’s Time To Overcome Thin Content And Maximize Traffic Potential.

Thin content is big an SEO problem that you need to fix, It’s easy to appear on your site by accident, While internet users have a short attention span, they aren’t interested in short content.

They are looking for in-depth content that provides answers and solutions, If you didn’t take the time to revise your content, then it’s the right time to do so, SEO experts recommend to conduct an SEO audit 1-2 per year to fix the major problems on your site.