7 Essential Steps To Optimize Your Site For Google

By BELABBES Brahim

How to optimize your site for Google? The question bloggers and content marketers are constantly asking. There is a lot of conflicting advice regarding SEO. Some may work while others are rubbish. In this article, I highlight the key elements to need to implement to earn the trust of Google.

Build Trust and Credibility

Everyone agrees that building credibility in your space takes time. There is no single path or secret that makes your site authority. These days, people Google everything, if your content is there on top, at the right time with the right message, you will win big.

SEO is one of the best ways to drive eyeballs to your content and build a base of targeted customers. SEO also is not a short term strategy. 

It takes time to earn the trust of Google and gain visibility over time. SEO is a combination of many things like link building, keywords research, loading speed, mobile friendless….etc

In the early days, people could rank multiple pages in a short period using keyword stuffing, doorway pages, buying links, and other black hat SEO techniques. Now, the task is completely different.

Now, if you want to optimize your site for Google, you need to maintain the quality and frequency of your content. Also, your content has to look great on different devices and easy to read. Also, you need to create a lot of content, especially if your website is new and has zero traffic.

When you do that, you start to the get attention of Google and other search engines. A lot of people will come back to you for the information you provide. 

Regular content is just one piece of the puzzle. You need to get involved in your community and share your links. Social signals count too since it tells Google that your content worth sharing.

Make your content easy to read: If you’re producing written content, make sure to break it down into smaller parts. It’s easy for readers to consume.

Install a responsive design: Mobile-friendliness is a big deal for Google. A lot of people are using other devices than desktop, So make it looks good on small screens. 

Build Links: Publish content on other websites to build links and reach new audiences.

Bring Targeted Traffic To Your Business

In today’s competitive world, it is not an easy task to build a business that gets noticed. SEO allows your online business to get exposed to thousands of people and that what you have always wanted. 

When learn the best SEO practices and optimize your site for Google, you can claim your territories and create a business with the help of SEO. 

Also, it allows building a new brand without investing a lot of money on advertising. The purpose of SEO is to increase visibility and drive targeted traffic to your website. Your online visibility is directly related to your site ranking.

There are many things you can do to increase to your site ranking like:

  • Building links back to your content for multiple sources.
  • Promote your content on multiple platforms, so users and Google notice you’re legit.
  • Make your site loads faster.
  • Comment on other blogs similar to yours.

The higher you rank on search engine result pages, the more likely people will find when they search for information related to your business.

SEO is all about content, and search engines love fresh and valuable content. 

Content is what brings people to your website, and SEO allows search engines to understand, crawl, and index your website pages.

SEO Techniques That Work In 2020

For example, you need to create a piece of content that people are actively searching for. SEO techniques allow search engines to index quickly your content and put in front of the right audience.

If you are using a bad site structure, or your content isn’t looking for good mobile screens, people won’t reach your content.

SEO Offers Long Term Results If Done Right

Seo is an ongoing process, long term investment, and takes to time to see results. When the learn the SEO basic and optimize your site for Google, you will notice that people are visiting your website organically. In some particular niches, results can be seen within a week. However, in most cases.

Google takes more than 5 months to put content where it deserves in the ranking positions. I’m not talking about ranking number 1 on Google because it’s another story. 

Google wants to provide the best results to its users. Your content has to be optimized for a specific keyword. If that keyword has less competition and you build links back to that content asset, chances are Google algorithm will put your content on top search result pages.

Google has over 200 ranking factors, and many times they are vague and complex. Organic traffic starts at a slow pace, but when it takes off, you will be amazed at the power of SEO. One of the advantages of SEO is cost-effective and generate better ROI if implement the best SEO techniques. 

Unlike PPC ads, traffic stops when stop pouring money, SEO requires an initial investment like planning and publishing content, build links, and posting on social media, works on the long term. To reap the benefits of SEO, you need to optimize your site for Google from the get-go.

Here are the elements you can start with

Target niches that people are spending money over the year: some niches perform well only in a certain period. It’s recommended that we chose niches in the following industries: Health, Wealth, and relationship. 

Pick keywords that have conversion potential: Not all keywords are good for your business. Make sure the keywords have informational and transactional intent.

Select long-tail keywords: This type of keywords are less competitive and most of your organic traffic will come from long-tail keywords.

Publish your best material: Your content has offer value to solve your target audience problem.

Remove thin content: Google hates thin content. If you have a web page with low word count, make sure to rewrite it or make it better.

Competition analysis: Avoid ultra-competitive industries. Make sure to target niches where you can outrank some competitors. 

8 Essential Steps To Optimize Your Site For Google

Make Your URLs SEO-Friendly

Each website has its URL which means several URLs that describe each webpage within the website. Generally, an SEO friendly URL is clean, concise, and descriptive. It contains keywords that explain the content, easy to read, and understand for users and search engines.

Examples of URLs

 

 

GoogleBot prefers well-structured URLs and new pages will get indexed and displayed in search results faster.

Since the Url is short and contains your target keywords, it easy for search engines to understand the content of that page. 

Also, your URL is the first thing search engines check first when analyzing a website. So it’s important to get it right from the beginning.

How To Make URL SEO Friendly

Make URL Keyword Optimized: Include your target keyword on the URL so Google can understand your site quickly. Put it at the beginning and don’t overuse it because you might get penalized.

Make It Short: Short URLs are both sexy for users and search engines. It’s a great advantage because it’s easy to remember. Best Url Structure is Your Website Address+ Target Keywords.

Make It Clean: Remove unnecessary stuff like date, number, or category.

Be descriptive: Your target keyword on the URL has to explain what your content is about. But, it has to be as short as possible.

Meta Title And Description

The most important tags for SEO are Title and Description. Both elements are a snippet of code that tells Google important information about your webpage. It tells Google how your page will look like on the search result pages. 

The meta title 

This is your chance to grab browser attention and incite them to click on your page.

Meta description

This short space allows us to write a small marketing message. It’s an opportunity to convince readers why your content is relevant and why should they read it. Generally, it informs and triggers interest.

It’s important to write a high-quality title and description to improve your organic CTR.

Best practices to make tags SEO-Friendly

  • Include your targeted keyword in both title and description
  • Avoid keyword stuffing and make it look natural as possible
  • Make it match searcher intent.
  • Be concise and explain in a brief way why users should read your page.
  • Avoid vague statements and only use Meta tags as precise as possible.
  • Make title no more than 60 characters and description no more than 160 characters.

Allow Google To Read Your Images

Google has become good at determining the value and relevance of content for its users. Google is just a machine that needs human help to understand the content. Alt-text is a description you give for an image so search engines can understand it better. 

The alt text is only visible when the image fails to load for a slow loading website or connection problems. The is a debate about whether alt text matters help SEO or not.

One thing is sure if you aren’t optimizing your image for SEO, you’re missing a lot of opportunities.

Here is an example

Let’s type on Google search the term newsletter design

The first result is a set of images.

Google delivers a set of images at the beginning of the main page before any organic text-based result. We can’t assume it’s a ranking factor, but the point is optimized images matter for Google.

Use keywords strategically: Include your target keywords in the first image. Don’t overuse it, otherwise, it might sound spammy for Google.

Describe your image: in less than 125 characters explain what this image is about.

Be brief: Mention in a brief way what are the most important element of the image. To avoid repeating the keywords over and over, use different variations of the keywords.

Alt text for images shouldn’t be the core focus of your SEO efforts, but it worths mentioning since Google delivers images in its results.

It doesn’t take more than 5 minutes to come up with a brief description if you want to optimize your site for Google.

Outbound Links

Yoast, one of the best SEO plugins for WordPress, encourage content creators to use external links ( AKA Outbound Links). External links are an undervalued On-page SEO tactic that many people miss. 

Outbound links lead your readers to pages on other websites to make your ideas more convincing or provide information you haven’t covered yet.

External links are used to back up your points with sources, build trust, and create relationships with other businesses.

Also, you can take readers to landing pages or product pages where they can purchase platforms you are affiliate with.

As long as the link is relevant and related to your business, it helps Google understand your website. It gives search engines an idea of who are your competitors.

When you link to a high authority website it demonstrates trustworthiness, credibility, and tells Google the circle you’re in. This is your opportunity to build a relationship with people in the same niche that you use later in your outreach.

  • Use external links to back up your points or resource.
  • Always use links that point to valuable content and avoid low-quality websites
  • Use links to products and services related to your content.

Page Loading Speed

No one likes a slow website. When it comes to business, bad website performance can harm your traffic and leads. Here are a few things that can hurt your site performance:

Bad hosting service: When it comes to hosting, you get what you paid for.. Don’t be tempted to purchase a cheap hosting, because it the long run it might hurt your loading speed.

Useless plugins: try the keeps the necessary plugins that are critical to your business. In my case, I only have Yoast, Elementor Page Builder, and Image compressor. It might be different for you, but my point to remove any useless items and plugins.

A lot of ads: I was able to increase my loading speed since I removed 90% of ads. Try to keep ads only on the key places where visitors are more likely to click.

Big Images: Even the best browsers can struggle to load large and big images. You don’t impress your readers with big images. You just have to make them visible enough with a decent size. I highly recommend using an image compressor WordPress plugin.

I was able to make my website load in less than 3 seconds since I resized images, removed unnecessary plugins, and removed a lot of ads. Google loves speed websites so don’t make it hard for users to browse your site.

Make Your Site Looks Good On Mobile

More than 60% of users access the internet using their mobile phones. Your target audience is more likely to access your website via their phone. If your site doesn’t look good on mobile, they bounce. 

This experience repeated over and over, Google might eliminate your webpage from ranking in mobile search. Google officially admitted on February 26, 2015, that mobile friendless is a ranking factor.

Of you want to make Google happy and love your site, make looks good on mobile. Not only it’s good for SEO, but also,

  • People are more likely to buy from a mobile-friendly website.
  • It’s a positive signal to Google that your site deserves better placement.
  • There are big chances that people share your content.
  • It creates a positive experience.

Here are a few steps to make your site mobile friendly.

Install a responsive design: This step is important because it makes your site looks good on different screens.

Improve readability: Avoid big paragraphs, use bullet points, and white space. 

Remove Pop-Ups: There are annoying and might hide your content. Try to make them small or easy to close.

Shema Markup

Google has released different algorithm updates to better understand website content and provides better results to its users. They help Google understand your website is to install structured data ( AKA schema markup).

Schema markup is the language that search engines use to provide more details about your site information.

Structured data is an SEO technique that helps drive traffic. It’s simply a way a quick way to help Googe read and display your content.

But if you have good content on your site and install it, then you have a big advantage over your competitors.

Wrapping Things Up

When it comes to SEO, simplicity is key. The elements listed in this post are the best if you want to make Google happy with your website. 

I would like to hear what do you think about my post. Your feedback matters a lot so don’t hesitate to leave a comment below.