7 Indispensable Marketing Automation Tools For Small Businesses


Running a small businesses requires a lot of time and energy. You always need to find new ways to save time and maximize your productivity. For that reason you need tools make your repetitive tasks easy and automatic.

In this article, I highlight the best marketing automation tools for your small business

Marketing automation is using software to manage marketing tasks and activities across multiple channels automatically. The software replaces manual and repetitive processes like sending emails to your list, posting on social media platforms, or running PPC ads.

Creating content on different social media platforms or sending a reminder email sequence can be time-consuming.

Also, you might feel overwhelmed because you need to do different things in multiple places.  With a marketing automation tool, you can post customized marketing messages that match your target audience preferences.

Tasks and activities are done automatically according to the setting you choose.

By automating your marketing tasks, your audience can see the right message at the right time.

For example, let’s say you are launching an email marketing campaign.
You can set a reminder email sequence for inactive subscribers and schedule the sequence after 7 days of inactivity.

Why Automation Marketing Tools Are Indispensable

Save Up Time And Effort.

With marketing automation, it’s possible to schedule everything you need in advance. You can rid of all routine tasks like posting on social media platforms separately. This tool helps save time and effort so you can focus on other important activities like generating new content ideas, competition analysis, or running an ad. Also, it keeps you organized and runs your business smoothly.

Better Targeting

When it comes to running a small business, targeting is everything. You have to send the right marketing message to the right person at the right time. Your target audience is at a different stage of the sales funnel. With marketing automation, you can marketing different content types to a different segment of subscribers. 

Better Measurement

Marketing automation allows you to see the big picture of your business and how efficient your marketing activities are doing. As a small business, you need to know your numbers and how to improve them. With a marketing automation tool, you can track replies, clicks, sign-ups, and sales. Also, you will be able to spot poor performing elements in your business so you can adjust your marketing strategy.

7 Essential Marketing Automation Tools For Small Business

Hubspot Marketing Automation

Hubspot is a popular marketing and sales software for small businesses. Its marketing automation feature is one of the best in the digital marketing industry. This tool is equipped with a set of tools that help you turn casual visitors into leads and customers.

The platform is easy to use and mobile-friendly. You will get analytics, forms, emails template, and a lot more additional features all designed to make it easy for you to grow smoothly your business. 

You can easily track learn more about your audience, know their interests, and track their behavior. No more guess and you can optimize your marketing strategy based on real data. Hubspot is an ideal platform marketing automation tool to convert leads and generate ROI.

You can open a starter account for free and upgrade later when your business grows. Marketing automation features start at 50$


OptinMonster is another popular marketing automation software that helps small businesses turn visitors into email subscribers. For many websites, the main focus is to get traffic, but most visitors will never return. To make an online business, success is to build a list of subscribers.

OptinMonser offers a set of tools and functionalities to get more conversions. One of these features is the ChatBot where you can automate your social media campaigns. 

Also, it offers Exit-Intent functionality that allows abandoning visitors to become subscribers.OptinMonster allows you to create beautiful landing pages, pop-ups, lightbox forms to generate leads.

The best thing about OptinMonster is you can segment your list based on specific action s like clicks, opens, and unsubscribes. This feature allows us to send different emails automatically based on each segment. 

Optinmonster offers multiple pricing plans for different businesses. It starts from 9$ to-49$ billed annually. The pro plan is highly recommended for small businesses since it comes with amazing features and integrations.


SendInBlue is an All-In-One sales and marketing tool. This powerful tool passed through different phases. It started as a digital agency and ended up as an email marketing tool. After several tweaks and transformations, it became a marketing automation tool for all kinds of businesses. 

SendinBlue doesn’t have features to schedule social media posting, but you have all the most powerful and necessary elements to run smoothly your business from one place. 

Some of these tools are Customer Relationship Management, Email, SMS, Landing Pages, Ads, Live Chat, and a lot more. With SendinBlue you can easily segment your email list and send personalized emails automatically.

Also, you can track where your customers are in your sales funnel, deliver transactional emails, and you have a lot of resources at your disposal to convert visitors into leads.

SendinBlue is one of the best marketing automation tools for small businesses and affordable for most people and offers a free plan.

The paid plan starts at 25$-66$ per month


Drip is an email marketing primarily designed for E-commerce sites. It came out in 2013, and shortly became one of the best marketing automation tools for small businesses, publishers, and e-commerce merchants.

Drip offers unique integration with many third-party tools, so you use customer data in your marketing strategy. It allows you to automate your optimized marketing campaigns for different types of users. 

Unlike other cheap email marketing tools, Drip helps understand your audience’s behavior by collecting data from your website, plugins, and other third-party tools. 

Another unique feature about Drip is the Visual Workflow which helps you to design an advanced email marketing campaigns. With the Visual Workflow, you can create sophisticated highly targeted emails to your subscribers. 

Also, you can track where are your subscribers in the process so you can track the effectiveness of your emails.

Drip is not your typical email marketing tool because it has advanced features that might confuse you.

Drip marketing automation plans start 49$-122$ per month.

Constant Contact

Content Contact is a user-friendly marketing tool that helps small businesses generate leads and customers. It offers an intuitive and attractive user interface with a modern design. Constant Contact is made to send marketing emails and build a list of subscribers but also can be used for ticket payment or event registration. 

It has a drag and drops feature to design professional emails for your subscribers. Also, you have ready-made email templates for different niches you can use in your campaign. 

Constant Contact has a feature that allows you to triggers emails based on user behavior and actions. These elements are important to send the right message to the right person. Also, it allows us to track opens, clicks, shares in real-time. Constant Contact offers a free trial and the paid plan starts at 20$ per month


Buffer is an excellent marketing automation tool for small businesses. You can use it to accomplish specific things on different social media platforms without your intervention. A lot of people struggle with consistency when it comes to posting new content on social media. 

Buffer allows us to schedule and publishes future posts and stories on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. The basic features are social posting and scheduling, +60 third party integrations, social media support, and a lot more great features.

The interface is user-friendly is the analytics are comprehensive. If you want to know which platform is performing best for your business, you can track the clicks, reach, and engagement.

By analyzing all your data, you can easily spot the mistakes and flaws in your marketing campaigns. In short, Buffer is a great tool if you want to increase reach and engagement in social media.

Buffer offers a free trial of 14 days the basic plan starts at 15$ with 8 social accounts and 100 scheduled posts for 1 user.


If you are using Pinterest and Instagram to generate traffic to your business, then Tailwind is the ideal option for you. Tailwind is a marketing automation tool to schedule and monitor content on Pinterest and Instagram.

This tool is a major time saver and has the power to improve your traffic to new insights since it recommends the best times to post to maximize your reach.

With Tailwind you can fill your queue on any site with 10 pins with 1 click. Also, it has a friendly analytics board to track your pins and boards. 

One of the best features Tailwind has is the SmartSchedule where it tells the best times your pins get the most engagement. Another good element that helps your reach is the tribes related to your niche where users promote each other’s content with their followers.

Tailwind offers a free trial and the basic plan starts at 15$ for 500 posts per month and a lot more features.

Wrapping Up

These 7 tools are the best when it comes at automating your repetitive tasks like promo emails and social media posts. You don’t have to use theme at, just stick with one or two that suit your business activities.

Tell me what do you think about these marketing automation tools for small business.