Content marketing is one of the hottest topics in the business world, and the demand for quality content has skyrocketed.
Billions of articles are available on the internet and over 27 million pieces of content are shared every day on different social media platforms.
In such a crowded marketplace, you need to create content that educates, entertains, and converts.
But how can you do that?
With so many pieces of content published every day, it’s hard to get noticed.
Here 7 practical ways to make your content noticed and stand out in the crowd.
Original content is a non-negotiable element of any effective content marketing strategy. It boosts your search engine ranking, online visibly, and brand reputation.
Original content means something that’s not been published before. Search engines are smart enough to value quality content.
With so many articles on the web, writers rephrase the same content and publish it as their own. Google may punish you from stealing other people’s content.
Today, the competition is fierce and it’s hard to produce content that’s 100% unique. Even if you write about something that’s been covered, you can find a way to make it original.
Practical ways to make your content original:
Have you ever wonder why some content goes viral and rises to the top?
The answer is not the idea, argument, or concept.
Smart content marketers know the power of emotion in marketing to get attention and engagement.
People are emotional creatures. Whether we admit or not, we make decisions based on our feelings.
If you know how to evoke emotion in your content, you can increase its chances to drive clicks, likes, and shares.
Big companies like Airbnb, Nike, and Apple are great examples. You can see how these companies leverage the power of emotion in their marketing messages. Customers prefer them because they feel a strong emotional connection.
How to use emotion in your content.
When it comes to publishing quality content, the headline is the first thing people see. You just have a few seconds to convince people to open the content.
It will either grab the attention of readers and entice them to click or push them away.
You don’t have to be a professional copywriter to create a good headline, but you need to invest some time to create a good one.
Take a look at the most effective headlines.
How to create a great headline:
If you want to make your content stand out in a crowded landscape, you need to make it engaging.
But how you can do that?
The answer is to aim for interactive content?
Modern content marketers know well that people online can be easily distracted. For that reason, they use interactive elements in each piece of content to grab their attention.
Interactive content is a way to open conversations with your audience.
Interactive elements make your content dynamic, educative and persuasive. Also, it helps capture data and information about your visitor’s problems, challenges, and goals.
The data helps send personalized marketing messages that speak to the prospect’s concerns.
Interactivity gives your visitors something unique and original, which will make them open to future content and promotions
How to make your content interactive:
If your content has no value to provide to your audience, why would Google rank it?
Content that gets the most visibility, shares, and engagements provide useful information people are hungry to get.
People go to search engines to find answers to their questions. And you as a content marketer, it’s your job to provide what your audience wants the best way possible.
Providing value depends highly on your industry, competition, and type of content.
But the most important thing is to teach your visitors something valuable that makes their lives better.
How to provide value in your content:
Pouring your heart and soul to create content that never resonates with your target audience can be frustrating.
We focus too much on keyword research, storytelling techniques, and formatting, but we forget to make the content actionable.
You know what I’m talking about. Right!
How many times have you clicked on an article that seems to give the answers you’re looking for only to feel disappointed.
The content you read address the problem, but never give actionable steps to solve it. Don’t make do that with your readers. Your content has to serve your audience, not to confuse them.
When creating content, always explain to readers what to achieve and the necessary steps to achieve it.
This type of content your audience finds unique, informative and relevant.
How to make your content actionable:
Have you heard the English adage that says’ An image says a thousand words”? While this statement is not 100% true, but images help us learn, grab attention, and explain a complex concept.
Since 60% of humans are visual learners, you can leverage this to your advantage to drive more engagement.
Incorporating visual elements like a screenshot, chart, video, or infographic can make your content impactful.
So whatever your niche is, add visuals. No one wants to read a long-winded text. Images give your readers a break and motivate them to stay and finish the article.
These seven tips will help you improve the quality of your content. Don’t try to be clever or pretend to be someone you’re not.
Get your facts right, produce something unique, and make the reading easier for your audience.
Don’t get discouraged if you don’t see any engagement at first. Growth doesn’t happen overnight, but it will if you’re consistent and dedicated to producing quality content.