If you want to make SEO your main source of traffic, it’s important to understand what types of SEO your business needs to use. As you may know, SEO is getting harder and it’s constantly changing. There are a lot of activities you need to perform to make your site a success.
In this article, I highlight the main types of SEO you need to focus on in your business.
There are more than 1,5 billion websites on the world wide web and less than 200 active websites. Search engines are like a powerhouse of the web, processing over 40,000 search queries every second, and returning relevant results. Search engines use an internet bot called crawler or spider.
Spiders collect all kinds of information, data, websites, and webpages to add to the index. They collect data like backlink profile, site speed, domain authority, tags, and so on. This allows search engines to determine websites and pages that serve users the most.
Google for example has over 200 ranking factors to store, retrieve, and order information in a meaningful way. Also, it uses algorithms that have gone through to several changes and improvements over the years to serve searchers.
The goal of search engines is to provide the most relevant results to their users. When you implement SEO on your website, you demonstrate to search engines that your content deserves better ranking.If you want organic traffic you need to understand how search engines work.
The way search engines perform is more complex and nobody knows exactly how algorithms work. Since they are countless and automatic, it impossible to know or cover them all.
At least we have some basic information from Google and SEO experts.
SEO stands for search engine optimization. It’s the process of improving the visibility and ranking of a website. Search engines optimization is a set of activities and techniques that helps a website drive organic and free traffic.
The results given in any search engine is called SERPs or «search engine result page». If your website doesn’t appear on SERPs, you won’t get any visitors or clients to your business.
To gain visibility on search engines, your website page has to be optimized for certain keywords. Keywords are the words or phrases that people are typing on the search box.
People use search engines like Google to find information, answers, investigate, or buy something.
The way you do keywords research, type of phrases you choose, and their placement on title, description, and introduction determine the possibility to appear on SERPs.
The way people do their search and the way results are displayed have significantly changed over the years.
Google for example can guess what are you looking for even if the search query is new. The big search engines use a complex algorithm to determine the best results that fit its users.
When it comes to optimizing your site SEO, your URLs are the first things Google and customers will see when they check your site. Getting your URL structure right from the beginning is essential to make Google loves your site. I highly recommend making your URL short because it’s easy to remember and bookmark by users.
I learned this tip from Brian Dean where he puts his target keywords in the Url. Remove anything that has nothing to do with SEO like data, category…etc
The structure he uses is simple and goes like this The root domain+your target keywords.
Content is the building pillar of any successful website. Content comes into different forms and the most common are:
Seo friendly content has to meet Google’s quality standards. If you want to increase your chances of ranking, your content has to solve a problem your audience has or answer a question. Also, it has to be in-depth and give more details.
Due to the recent updates, Google has started to devaluating short and duplicate content. Whether you noticed that or not, Google is no longer ranking sites like Ezinearticles and Go article.
Strategic keywords usage is one of the most important SEO techniques to get ranked on search engines. The type of keywords you select and proper usage are what make your site SEO friendly. Keywords aren’t all similar because the intent is different and what worked for others might not work for you. In the meantime, most of your organic traffic will come from long-tail keywords.
Proper keywords placement plays an important rôle too. Make sure to place your target keyword in Url, title, description, and heading. Also, keep a keyword density of 1-3% and make sure they appear in natural content.
People want to read pages that take no more than 3 seconds to load. Google and search engines have found that loading speed affects user experience. Too many visual elements and pop-ups tend to slow down websites. My website used to take 9 seconds to load because images were too heavy and I used a bad ad service which created a lot of redirects.
If a user heads over a website that takes more than 5 seconds loading, he will eventually bounce. The bounce rate is bad for SEO so make sure to make your site load quickly.
Mobile usage has significantly increased over the last few years. More than 60% of users access the web via their mobile phones. Your target audience on smaller screens to find information related to your niche. Google takes friendliness seriously and may devaluate websites that don’t look good on smaller screens.
Making your site mobile friendly is not an option and should be a priority if you want your site to succeed. To achieve that a responsive design that adjusts its layout on different screens. Also, use white space in your content so readers can consume it with ease. If you’re using pop-ups, make sure they aren’t interruptive and easy to close.
Title and description tags are important factors when it comes to organic CTR and SEO. Both elements are the first things people see on the SERPs. The title has to grab readers’ attention and read the description. The description is your opportunity to convince users to click and read your content. Your target keywords have to be included in the title and description so search engines can understand your content.
Since you’re linking to relevant pages on your website, you allow your visitors to stay longer and read more content. The time spend on your site tells Google you deserve better ranking. Also, internal linking helps Google find new pages to put them in the index. Google tends to take longer to index new pages, but when you use internal links the bot can crawl it quickly. External links direct visitors outside your site to a resource page to increase your page relevance and value.
While On-Page SEO focuses on making your site SEO-friendly, Off-Page SEO focuses on improving the flow of traffic coming to your site. This type of SEO refers to actions and activities that you perform outside your website.
Also, it’s a dynamic part of SEO where the most ranking actions happen.
Off-Page SEO techniques are performed outside your site but aimed towards your website.
The goal of this type of SEO is to create an online presence, reach a new audience, and let search engines know your site.
But how you do that?
You spread your web pages across the website and promote your content and different platforms. Yes. I mean building backlinks to your website. As you might know, backlinks are a crucial factor to increase your domain authority and ranking.
Off-Page SEO activities are:
On-Page SEO and Off-Page SEO are the main types of SEO you need to implement on your website. An SEO optimized website gets higher visibility and ranking. It doesn’t have to be hard or complicated.